- Mitsubishi Motors Corporation (MMC) today announced that its Pajero Mini recorded accumulated sales of 400,667 units as of the end of February 2004. First launched in December 1994, the 600cc mini 4WD sports utility vehicle remains as popular as ever, posting year-on-year gains in monthly sales for the last fourteen months.
The Pajero Mini revolutionized the minicar market when it came on the scene with its combination of elegant styling cues and all-out 4WD performance. The second generation, which hit the streets in 1998, retained the sophisticated styling of the original while adding a sporty touch and growing longer and wider in line with revised regulations for minicars that went into effect that year. Even after nearly ten years on the market the Pajero Mini still commands a leading position, ranking number one in 4WD minicar sales for the four months from November 2003.
MMC is currently offering special editions of its Pajero, Pajero iO, Pajero Mini, and Airtrek 4WD models as part of its Mitsubishi "Tokoton" Spring Sales Fair running at dealers nationwide from January 24 to March 28. The Active Field Editions offer customers more value for money by blending Mitsubishi's rally-bred 4WD technologies with added equipment such as navigation systems as standard features.
