-Mitsubishi Motors Corporation (MMC) today
announced that its Canadian subsidiary-Mitsubishi Motor Sales of Canada,
Inc. (MMSCAN)-recorded sales of 1,366 vehicles in October, for a two-month
total of 1,569, the highest two-month total of any company launching in
Canada in the past 20 plus years.
MMSCAN topped the two-month sales of Saturn, Acura, BMW's Mini, Lexus,
Hyundai, Daewoo, Infiniti and Kia.
"We have great momentum with these exceptionally strong gains over
September," said Randy Sears, President and Chief Executive Officer,
MMSCAN. "Our outstanding network of dealers is seeing great traffic
and interest in our vehicles."
MMSCAN launched in Canada this past September with 18 dealers. The dealer
network has since grown to 41, ahead of schedule.
Canadians are becoming more aware of the new product offerings available
to them. Since the launch of MMSCAN, the index of brand familiarity, people
who had either seen or heard something about Mitsubishi Motors, has nearly
tripled among light vehicle intenders. Awareness of MMSCAN vehicles is
being further enhanced by a national advertising campaign, which commenced
on October 7
Sales Results, October 2002: Mitsubishi Motor Sales of Canada, Inc.
| |
October '02
Month/YTD |
2002
CYTD |
| Passenger Car Sales* |
1,225
|
1,405
|
| Sport Utility Vehicles** |
141
|
164
|
| Total Vehicle Sales |
1,366
|
1,569
|
| US Assembled Cars: |
368
|
443
|
| Imported Cars: |
857
|
962
|
| Imported Truck/SUVs: |
141
|
164
|
| US Assembled Vehicles (1): |
368
|
443
|
| Imported Vehicles (2): |
998
|
1,126
|
DSR - Daily Selling Rate
| Selling Days |
MTD |
| October 2002 |
27 |
| October 2001 |
26 |
* Above totals include sales of US assembled Mitsubishi Motors vehicles
** Includes Outlander, Montero Sport and Montero
(1) Galant, Eclipse and Eclipse Spyder
(2) Lancer, Outlander, Montero Sport and Montero
