"We are devoted to delivering value to our customers," said MMC President and Chief Executive Officer Rolf Eckrodt. "The new unified, high-standard dealership network is like adding the fourth wheel to a car. We will match our customers' expectations not only with exciting cars such as the Colt but also with a level of services not seen before," he added.

In the lead-up to the launch of the subcompact Colt in November and another new product release next spring, MMC has been working to rebuild its domestic passenger car sales to ensure growth and profitability.

Eiji Iwakuni, Executive Corporate General Manager of domestic car sales and marketing, highlighted the main purpose behind the transformation: "We want our outlets to be a place where customers can enjoy the selection process and leave satisfied with the whole buying experience. We will also make it as easy as possible for customers to gain access to thorough, reliable after-sales service anywhere, anytime." This philosophy is best summed up by MMC's key sales concept: "Good Experience @ Mitsubishi Motors."

MMC is aiming to take the top position in the industry's sales satisfaction index through a set of dealer standards that encourage innovative sales practices and boost customer satisfaction. Current sales contracts will end in March 2004 and contracts for the new Mitsubishi Motors Network will be signed in April of the same year with sales companies that fulfill the requirements for all standards.

In addition, MMC will carry out in-depth customer research aimed at boosting dealer earnings by keeping MMC's product portfolio in tune with the changing needs of customers.

The new sales network will translate into added satisfaction for customers in purchasing and owning Mitsubishi vehicles, and ensure secure revenue and profitability for dealers. At the same time, MMC can expect to see stronger brand positioning through higher customer loyalty, which will help put the company's domestic passenger car sales on the path to sustainable growth.