— Mitsubishi Motors announced today that orders for its newly produced vehicle, the Colt Plus, which was launched on October 25, 2004, have surpassed the monthly sales target of 2,000 units, and reached 3,279 units as of November 24. The Colt Plus was the first car to be launched after the announcement of the Business Revitalization Plan in May this year (excluding minicars) as a first step towards company's business revitalization.
In addition, there has been a synergistic effect on the Colt compact car with 2,138 orders made, which has lead to a total of 5,417 orders of the Colt series of cars, exceeding the monthly sales target of 4,000 units.
The number of visitors to dealer showrooms has also increased, with over 20,000 groups of visitors counted in each of the three weekends since the weekend of October 30-31, as compared to the 12,452 groups of visitors during the weekend of October 23-24 (which preceded the launch of the new car), reflecting a smooth return to last year's showroom traffic levels.
All together, registrations and minicar car orders for November have recovered to a level of 65% of last year's as of the 24th of this month, exceeding 60 % of the previous year which was the prerequisite condition to achieve the sales volume of 220,000 in FY2004. Launching the new vehicle contributed to the boost in customer traffic and sales recovery of existing models.
President Hideyasu Tagaya had the following to say about the Colt Plus: "Investing in new models like the Colt Plus is bringing customers back to our dealerships, and there is renewed energy in our showrooms, even during these difficult times." He further explained: "The number of orders received will help us lead to a recovery of domestic sales and to achieve our sales target."
- Customer evaluations
Customers spoke highly of the practicality offered by the power tailgate, as well as the convenience of the improved storage capacity. The newly developed aluminum cylinder block engine was also praised.
- Order breakdown (Colt Plus)
| Body Color |
Percentage |
| Cool Silver Metallic |
37% |
| Pale Blue Metallic |
14% |
| Medium Bluish Gray Mica |
17% |
| Pale Green Mica |
6% |
| Black Mica |
13% |
| Solid White |
7% |
| Solid Red |
5% |
| Light Yellow Pearl |
1% |
| Total |
100% |
Drive
Configuration |
Trim Level |
Percentage |
| 2WD |
Standard |
2% |
| Sport |
33% |
| Sport-X |
18% |
| Elegance-X |
16% |
| RALLIART |
12% |
| Total 2WD |
81% |
| 4WD |
Standard |
1% |
| Sport |
10% |
| Sport-X |
3% |
| Elegance-X |
5% |
| Total 4WD |
19% |
Colt Plus Product Features
The Colt Plus features improved utility thanks to its Power Tailgate, One-Step Folding Seats and Versatile Cargo Floor. It also offers improved performance with its newly developed 1.5 liter, aluminum cylinder block, MIVEC engines, which combine high output with high fuel efficiency and reduced exhaust emissions. With the addition of the INVECS-III CVT, the Colt Plus reflects the Sporty DNA of the Mitsubishi brand, a compact wagon that provides a stress-free drive.
