— Mitsubishi Motors Corporation announced today that as of October 30 it has already taken 5,000 orders for the new SUV Outlander, just two weeks since its launch on October 17. This greatly exceeds the monthly sales target of 2,000 vehicles.
The company began accepting pre-launch orders for Outlander in the middle of September and these had reached some 2,500 by the October 17 launch date. Orders continued to flow in smoothly after the launch and received over 2,500 orders at the New Outlander Launch Fairs run by Mitsubishi dealerships throughout Japan over the October 22 - 23 and 29 - 30 weekends.
The following outline describes visitors to the New Outlander Launch Fairs and shows details on orders taken.
1. New Outlander Launch Fairs (run over two consecutive weekends after launch)
(1) Number of visitors
- 66,000 groups. This figure exceeds the 60,000 groups who visited similar fairs when Grandis was launched in May 2003.
(2) Visitor characteristics
- Showroom visitors covered a wide 20 - 50 age range.
- There was a particularly large number of married couples in their 30's with families.
- 40% - 50% of visitors were owners of other makes of car, a higher figure than with previous Mitsubishi brand new model launches.
(3) Visitor evaluation of Outlander
- Outlander features Mitsubishi's brand-identifying sporty styling and delivers a level of exhilarating performance not to be found in other SUV's.
- Outlander offers many versatile convenience features including the split tailgate and one-step fold-and-tumble second row seats, while the premium sound system developed jointly with Rockford Fosgate delivers a quality of sound far superior to the average factory-fitted audio system.
- Outlander offers excellent value for the money overall for its size and equipment specification. This is particularly so with the G grade which is fitted with the premium sound system as standard. Also Outlander is offered with a HDD on-board navigation system factory-fitted option at a very reasonable price.
2. Outlander order breakdown
(1) By grade
(2) By seating capacity
(3) By body color
| Cool silver metallic |
30% |
| Black mica |
20% |
| White pearl |
15% |
| Medium purplish-gray mica |
15% |
Trade-in inquiries were received from owners of all makes of SUV, minivan and sedan type cars.
Inquiries by those already driving Mitsubishi vehicles came from owners of Pajero, Airtrek, Grandis, RVR and Legnum models.
