— Mitsubishi Motors Corporation today announced that it has received 10,000 orders for the new SUV Outlander in less than two months since its launch on October 17. Having brought in 5,000 orders in the first two weeks after its launch, Outlander continues to sell strongly with orders representing five months of the company's monthly sales target that calls for sales of 2,000 vehicles a month.
With more people visiting Mitsubishi Motors showrooms recently, the company expects the launch of the new concept minicar i early next year to add further momentum to Outlander sales.
1. Number of showroom visitors since October 17
- Approximately 280,000 groups. This figure exceeds the 200,000 groups who visited Mitsubishi Motors showrooms in the first two months after the Colt Plus was launched in October 2004.
2. Visitor characteristics
- 50%+ of visitors were owners of other brands of car, a higher figure than with previous Mitsubishi brand new model launches.
- Many visitors saw Outlander in newspapers and auto magazines, or on TV, websites, etc. and have good impression from TV commercials.
3. Visitor evaluation of Outlander
- Visitors evaluate Outlander's exhilarating performance and its audio amenities.
- Outlander features Mitsubishi's brand-identifying sporty styling, manual transmission mode with paddle shifters, a level of exhilarating performance not to be found in other SUV's, quiet engine sound, and high fuel efficiency.
- Outlander also features a premium sound system, developed jointly with Rockford Fosgate, that delivers a quality of sound far superior to the average factory-fitted audio system.
- Outlander offers excellent value for money overall for its function and equipment specifications.
4. Outlander order breakdown
(1) By grade and seating capacity
(2) By body color
| Cool silver metallic |
30% |
| Black mica |
20% |
| White pearl |
15% |
| Medium purplish-gray mica |
15% |
(3) By make of car currently owned
| Mitsubishi brand |
70% |
| Other brand |
30% |
