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Mitsubishi Motors Corporation recently won the 1st Place Award in the
Advanced Technology Section of AUTO TROPHY 98 for the GDI eco-engine that
realizes major reductions in fuel consumption and CO2 emissions.
Sponsored by Auto Zeitung, one of Germany's three top motoring
magazines, this year marks the 11th time the Auto Trophy awards have been
made. The presentation ceremony was held in Cologne, Germany on Wednesday
April 22. The CARISMA passenger model powered by the award-winning GDI
engine placed 2nd in the Non-German Car section of the awards.
Auto Zeitung magazine, published fortnightly with a circulation of 180,000,
is one of Germany's three leading motoring magazines. The magazine has
held the AUTO TROPHY awards every year since their inception in 1988.
The AUTO TROPHY awards are presented in 12 sections, including the Advanced
Technology and Non-German Car sections in which Mitsubishi Motors placed
this year.
The AUTO TROPHY award means that Mitsubishi's GDI engine has now received
the highest accolade for outstanding technological innovation from each
of Germany's three top motoring magazines, in a European market where
concern about the environment runs very high. The other two are The Paul
Pietach Award 97, sponsored by Auto Motor & Sport (a monthly publication
with a circulation of 520,000), and The Auto Innovation Award 98, sponsored
by Auto Bild (a weekly publication with a circulation of around
870,000).
In the German market, where consumer awareness conscious about the environment
is very high, the GDI engine is even more highly rated than in Japan as
a revolutionary engine that realizes high power outputs and low fuel consumption
(and therefore reduced CO2 emissions).
Reasons cited by the judges in their selection of the GDI engine include
the fact that it is a revolutionary eco-engine that achieves high power
output and low fuel consumption (reduced CO2 emissions), and
the fact that it has been developed and marketed as a mass-production
engine.
Mitsubishi Motors' sales in the European market have advanced significantly
thanks to the GDI engine. Combined passenger car and trucks sales in March
1997 totaled 27,648 units - a new record for a single month, eclipsing
the previous record of 25,662 units, set in June 1991. Sales of the CARISMA
passenger model in this month were also a record at 9,012 units, topping
the March 1997 mark of 8,239 units.
(*1)CARISMA: A compact passenger model produced by Mitsubishi Motors'
European manufacturing arm Netherlands Car B.V. (NedCar), which is a joint-venture
with Volvo Car Corporation and the Dutch state.
Major awards won to date by the Mitsubishi GDI Eco-engine
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Date
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Country
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Award
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February 1997
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Germany
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The Paul Pietsch Award 97
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October 1997
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Denmark
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Price of Honor
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November 1997
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Austria
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1998 Car of the Year Award for Environmental Protection
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March 1998
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Germany
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The Auto Innovation Award 98
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April 1997
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Germany
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The Technology of the Year Award 98
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April 1998
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Germany
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Auto Trophy 98
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