• Orders for the new "semi-tall" eK-Wagon have topped 20,000 in just 18 days since its launch.
• eK-WAGON's "Just Right Value Wagon" product concept has been well received by a wide spectrum of customer groups

Mitsubishi Motors Corporation announces that orders for the new eK-WAGON minicar counted 21,410 units as of Monday 29, October just 18 days after it went on sale in showrooms around Japan on 11 October. This figure represents twice the 10,000 unit monthly sales target for the first six months set by the company.

eK-WAGON product features

Developed and built around a "Just Right Value Wagon" concept, eK-WAGON features packaging that facilitates passenger entry and egress while permitting access to the tower parking common in Japan, together with a clean and standard design. Interior features include a new-look center instrument panel and generous small-item stowage space. eK-WAGON offers class-topping crash-worthiness together with fun-to-drive handling, performance and maneuverability. This new concept minicar is also very wallet-friendly, with prices starting at 910,000 yen.

Customer evaluation

Individual customers cited different features (see below) when asked what they liked about the new eK-WAGON. The consensus opinion that it was "just right" and having all-round satisfaction is evidence that the "Just Value Wagon" product concept is being well received.

• Roomy interior, comfortably spacious seating
• Simple exterior design encourages long-term ownership
• Semi-tall stance (overall height 1550mm) enables unrestricted access to tower parking
• Center Meter instrumentation easy to read
• Wide choice of colors (9 in all)
• Plenty of convenient appointments, including a "Petit trash box" and generous small-item stowage
• Feels safe, good ride comfort

Details of orders

1. Sales
   

   - Grade:	2WD M+X Package (998,000yen)	54%
   - Color:	aqua-silver	37%
   	white	18%
   	silver	16%
   - 2WD : 4WD	77 : 23

   
   

2. Customized car (M2 and ROAR) are highly evaluated by the young generation.



3. Purchasing gender and age: men and women 20 - 60 years old, proving standard use for all.