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Mitsubishi Motors Corporation announces that the new "semi-tall" eK-WAGON
minicar has made a highly encouraging debut, with orders topping 13,000
units as of Sunday 14 October - just 4 days it went on sale in showrooms
around Japan on 11 October - and substantially exceeding the 10,000 unit
monthly target the company was aiming for.
Details relating to orders taken after the eK-WAGON Debut Fair held 13
and 14 October at Mitsubishi dealerships throughout Japan are given below.
"Debut-Fair" held at showrooms nationwide 13-14 October
| Number of visitors : |
110,000. the same number as those attended Debut Fair held for
New Standard Minica series launched in October 1998
|
| Impressions : |
- Roomy interior, comfortably spacious seating
- Simple exterior design encourages long-term ownership without
tiring of looks
- Semi-tall packaging which enables use of low-clearance vertical
parking facilities
- Center Meter instrument panel dials and gauges easy to read
without requiring large movement of head
- Wide choice of colors
- Plenty of convenient appointments, including the "Petit trash
box" and the generous small-item stowage
- Feels safe, good ride comfort
|
Target-breaking orders in closer detail
| Fast-selling trim levels : |
2WD M + X Package (price, 998,000 Yen) accounts for
around 45% of total orders. |
| Fast-selling colors : |
Aqua silver:
White:
Silver : |
40%of total
20%oftotal
15% of total |
| Ratio of 2WD, 4WD orders : |
4:1 |
| Main purchaser groups : |
Between 20 and 60; very broad based, with little distinction
between sex or age group |
eK-WAGON product features
- Developed and built around "Just Right Value Wagon" concept
- Optimal "semi-tall" packaging enables access to nearly all parking
towers in Japan while facilitating passenger entry and egress
- Simple and basic design
- New-look center instrument panel; generous small-item stowage space
- Class-topping levels of crashworthiness
- Athletic, stable and fun-to-drive performance and handling
- Wallet-friendly prices start at 910,000 Yen
|
