-Mitsubishi Motors Corporation (MMC) today
announced it has completed renovating its Midorigaoka outlet in Tokyo,
marking the first in a series of renovations to dealer outlets that will
create a common look for showrooms throughout Japan. The next revamped
outlet, also located in Tokyo, is due to open in mid-May.
The Midorigaoka outlet is one of several renovated outlets MMC will open
to gauge customer reaction and provide feedback to improve the basic design
ahead of taking the renovations nationwide.
Based on MMC's new corporate identity design guidelines, the renovations-which
cover both exterior appearance and interior decorating-are intended to
bolster the company's brand image and raise customer satisfaction.
All signage uses the same design based on red and silver-MMC's corporate
colors-to make the new-look outlets easily recognizable as Mitsubishi
Motors stores. The clear design of the interior helps bring out the best
qualities of the cars on display, while wood-grain furniture and glass
partitions give a bright, open feel to the interior.
On 1 January 2003, MMC integrated its two sales channels into a single
Mitsubishi Motors dealer network. In a bid to take the leading position
in the industry's sales satisfaction index, the new network will offer
industry-leading sales standards, allowing customers to receive the same
high quality service at any location throughout Japan. The company is
currently implementing a set of dealer standards to be finalized by April
2004.
