New mid-term management plan for FY2000 through FY2003
December 24, 1999
Offer products that are sought by the market at competitive prices and on a timely basis
Become more market oriented by strengthening ties between development and sales, and build up corporate brand.
Build efficient management base through Selection and Concentration, then move onto Selection and Expansion.
(Use Selection to stop being unprofitable and seek expansion through injection of human resources, funds and other management resources into profitable operations and products - these to be the main axis of the business.)
Introduce Cash Flow Management principles and seek to raise capital efficiency, to bring about a transformation in the awareness and a further revitalization of all company personnel, and to increase the enterprise value of the company.
Adopt "Heart-Beat Motors" as new key phrase to communicate that the company has new targets.
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*1: Cash Flow Return on Investment
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2003 Mitsubishi Motors Corporation. All rights reserved.
