-Mitsubishi Motors Corporation (MMC) today
announced it will name its all-new multi-purpose vehicle due to be launched
this spring "Grandis."
The Grandis is the successor of the current Chariot Grandis, a name that
proved to be popular with many consumers. The name Grandis was chosen
as it matches the new car's looks and spacious, high-quality interior.
With outstanding environmental and safety performance, the Grandis offers
a new sense of value that fully brings out the pleasure of driving while
also giving owners enhanced peace of mind. A number of unique utilities
help make time in the car a more enjoyable experience.
The styling carries on MMC's new design identity seen recently in its
new Colt that uses the company's three-diamond logo as a central focal
point. The Grandis aims to offer drivers a unique driving experience with
styling done based on the keywords "sporty & elegant shape"
and "Japanese modern."
In naming vehicles, MMC takes into account global requirements, product
concept, and ease of comprehension.