-Mitsubishi Motors Corporation
(MMC) today announced its local subsidiary in Thailand, MMC Sittipol (MSC),
established the Mitsubishi Motors Jumbo Fund and plans to join the Thailand
Environment Institute (TEI) elephant protection project.
MMC President and CEO Rolf Eckrodt and MSC President and CEO Toshikyuki
Yamanishi jointly presented a Mitsubishi Strada G-Wagon for use in the
project to TEI president Dr. Thongchai Pansawasdi.
MSC is developing a detailed financial support package for the project
that will be officially announced soon. The company has entered into an
agreement with TEI to implement an elephant protection project at Kaeng
Krachan National Park where about 180 elephants live.
Elephants in Thailand often find themselves in life threatening situations,
especially in the dry season when they seek food in local fruit plantations
and risk being killed. This raised the concern of Her Majesty the Queen,
who asked for peaceful coexistence between the people and elephants.
TEI is cooperating with Kaeng Krachan and the prestigious Sueb Nakhasathien
Foundation to manage the elephant project. The initial phase will take
15 to 20 months and when completed will be a token of the company's honor
to Her Majesty the Queen's Sixth Cycle Birthday Anniversary.
The establishment of this fund is in line with MMC's worldwide policy
of manufacturing environmentally friendly vehicles and contributing to
society as a good corporate citizen.