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MITSUBISHI MOTORS BECOMES FASTEST-GROWING
JAPANESE AUTOMOTIVE BRAND IN U.S. |
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Automaker Reports 1999 Sales Are Best In Its
History |
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January 11, 2000
CYPRESS, Calif. (January 4, 2000) - Mitsubishi Motor Sales of America,Inc.
(MMSA) announced that 1999 year-to-date sales made it the fastest-growing
Japanese automotive brand sold in the U.S. Year-to-date sales of 261,254
units shattered all previous year records, while December 1999 sales
of 27,295 (a 79.7% increase from 1998) was the automaker's best December
ever.
Other figures to note:
- In total 1999 volume, MMSA sales grew at a 37% rate
- MMSA reported sales of its highest volume vehicle, Galant mid-size
sedan, at 74,782 units, an increase of 69% above 1998 for its best-ever
calendar year performance
- Restyled for 2000, the Montero Sport mid-size SUV has shown a 53.5%
rise in sales over 1998 with 59,007 units sold, also a best-ever calendar
year sales performance
- Eclipse sport coupe sold 5,253 units in December, and is now selling
at nearly twice the rate of the previous model since its introduction
as a completely redesigned vehicle
- 2000 sales momentum is expected to continue with new product introductions
next week at the North American International Auto Show in Detroit,
including the redesigned 2001 Montero luxury sport utility vehicle
and 2001 Eclipse Spyder convertible
"1999 was a remarkable year for Mitsubishi Motors," said Pierre Gagnon,
MMSA's executive vice president and chief operating officer. Right
now it's a very competitive market, and it takes something special to
surpass the auto industry's growth rate as convincingly as we have.
American consumers have become more familiar with our brand, and our
products exceed their expectations. That's a great recipe for success,
and I'm very confident that our momentum will continue in 2000."
Mitsubishi Motors Reports Best-Ever '99 Sales age two
Mitsubishi Motor Sales of America, Inc. was established in 1982 by
Mitsubishi Motors Corporation, Tokyo, and markets a full line of vehicles,
including coupes, convertibles, sedans and sport utility vehicles. Its
website can be accessed at mitsubishicars.com.
Editor's Note: Pierre Gagnon of Mitsubishi Motor Sales
of America, Inc. is available for interviews to comment on 1999 automobile
industry sales.
Sales Results, December 1999: Mitsubishi Motor Sales
of America, Inc.
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Dec. '99
Month/YTD
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Dec. '98
Month/YTD
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% Change
Month/YTD
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Passenger Car Sales*
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17,786/197,132
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10,361/147,956
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71.7%/33.2%
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Sport Utility Vehicles**
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9,509/64,122
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4,829/42,559
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96.9%/50.7%
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Total Vehicle Sales
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27,295/261,254
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15,190/190,515
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79.7%/37.1%
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US Assembled Cars:
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12,888/136,656
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7,359/102,157
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75.1%/33.8%
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Imported Assembled Cars:
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4,898/60,476
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3,002/45,799
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63.2%/32.0%
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Imported Truck/SUVs:
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9,509/64,122
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4,829/42,559
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96.9%/50.7%
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US Assembled Vehicles (1):
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12,888/136,656
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7,359/102,157
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75.1%/33.8%
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Imported Vehicles (2):
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14,407/124,598
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7,831/88,358
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84.0%/41.0%
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* Above totals include sales of U.S.-assembled Mitsubishi
Motors vehicles
** Includes Montero Sport and Montero
(1) Galant, Eclipse and Eclipse Spyder
(2) Mirage, Diamante, 3000GT, Montero Sport and Montero
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December,1999
Total Sales
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