20 January 2000, Tokyo: Mitsubishi Motors Corporation announces that as of 21 January in Japan, it is to introduce a new "Heart-Beat Motors, Mitsubishi Motors" slogan in its publicity and advertising on television, in the print media and on the Internet to stamp more clearly on consumers' minds its corporate policy of winning enduring brand loyalty by providing excellence in product and service.

The new advertising slogan is being introduced to impress on consumers the fact that Mitsubishi Motors is transforming into a company with a new set of targets: an auto manufacturer that supplies the kind of products and services that, "Raise the heartbeat when talk turns to cars", that "Set the heart throbbing with expectation when driving or riding in them", and that "Ownership of which brings a heartfelt sense of pride and elation".

Towards this end, the company has designated the following as Core Values that run through all Mitsubishi Motors' products and services and that it is committed to supplying the customer with:

Earth Technology:	Technology that enables car users to enjoy the Earth's resources in an environment-friendly fashion
Industrial Beauty:	For those seeking the genuine article, the irresistible attraction of form and function in a perfect marriage
Next Frontier:	The kind of trail-blazing creativity you want to tell everyone about

Mitsubishi Motors established the Office of Marketing Strategy in December last year to rapidly and effectively promote its "Selection and Concentration" strategy for passenger cars and light commercial vehicles and to build up the corporate brand. With the introduction of the new advertising slogan designed to conjure up the image of the company's new objectives and goals, Mitsubishi Motors is aiming to make its presence felt as a major player in the industry and market by strengthening its bonds with customer and the community.

In keeping with the new advertising slogan, the company has dubbed its new mid-term management plan covering fiscal 2000 to fiscal 2003 "Heart-Beat 21". The new plan provides the blueprint for the company to build up its corporate brand and to become more market-oriented in its management and operations.

Consequent upon the introduction of the new advertising slogan, the company will start to use the new corporate logo shown below in its advertising in print media, on TV, in product catalogues and in sales promotion materials.