16 February 2000, Tokyo: Mitsubishi Motors Corporation announces that sales of its new DION(1) wagon passed the 5,500 mark on 15 February just two weeks after its Japanese market launch on 29 January - easily breaking the monthly target of 4,500.
Developed to "Smart Design" and "Ecology Conscious" themes, DION offers outstanding value-for-money with the following features:
Class(2)-topping space and roominess within compact user-friendly body dimensions;
Seats seven in three rows of flexibly arrangeable seating, with a middle row of individual seats - a class first - and a third row of seats that can be folded down and stowed under the floor;
New eco-friendly 2-liter GDI engine;
ISOFIX(3) child-seat retaining bar (optional) is just one feature in the comprehensive safety specification;
Easy on the pocket, with prices starting at 1,598,000 yen
Sales closeup
Best-selling trim level:
EXCEED - sporting the most comprehensive trim and equipment specification of the three standard levels - accounts for 80% of sales.
Purchaser age group:
Wide range covered, centering around purchasers in 30s and 40s.
