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CYPRESS, Calif. (April 3, 2000) - Mitsubishi Motor Sales of America,
Inc. (MMSA) today reported sales for first quarter 2000 and March that
are the best in its corporate history, fueled by continued demand for
its core products and showroom attention to newly arriving 2001 vehicles.
Some figures of note for MMSA's best ever first quarter:
"The terrific first quarter reinforces that we are well on our way
to meeting the 2000 sales goal of at least 280,000 units," said Pierre
Gagnon, MMSA executive vice president and chief operating officer. "There's
a lot of brand excitement with Mitsubishi, led by the strong launch
of the Eclipse Spyder. We expect an equally strong launch of the completely
redesigned Montero luxury SUV with the national advertising campaign
breaking on April 23."
Mitsubishi Motors Has Record 1st Qtr 2000 Sales Page 2 Mitsubishi
Motor Sales of America, Inc. was established in 1982 by Mitsubishi Motors
Corporation, Tokyo, and markets a full line of vehicles, including coupes,
convertibles, sedans and sport utility vehicles. Its website can be
accessed at mitsubishicars.com.
Sales Results, March 2000: Mitsubishi Motor Sales of America, Inc.
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March '00
Month/YTD
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March '99
Month/YTD
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% Change
Month/YTD
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Passenger Car Sales*
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19,011/52,664
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16,292/41,941
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16.7%/25.6%
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Sport Utility Vehicles**
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6,563/17,766
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4,096/12,250
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60.2%/45.0%
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Total Vehicle Sales
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25,574/70,430
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20,388/54,191
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25.4%/30.0%
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US Assembled Cars:
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14,288/37,798
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9,120/24,182
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56.7%/56.3%
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Imported Cars:
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4,723/14,866
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7,172/17,759
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(34.1)%/(16.3)%
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Imported Truck/SUVs:
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6,563/17,766
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4,096/12,250
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60.2%/45.0%
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US Assembled Vehicles (1):
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14,288/37,798
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9,120/24,182
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56.7%/56.3%
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Imported Vehicles (2):
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11,286/32,632
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11,268/30,009
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0.2%/8.7%
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* Above totals include sales of U.S.-assembled Mitsubishi
Motors vehicles
** Includes Montero Sport and Montero
(1) Galant, Eclipse and Eclipse Spyder
(2) Mirage, Diamante, 3000GT, Montero Sport and Montero
March,2000 Total Sales
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