: Mitsubishi Motors Corporation reports that orders
for the new Lancer Cedia Wagon model taken in the first two weeks since
its launch on 18 November have exceeded target by 50%.
Developed to an "Active touring wagon" theme and embodying sporty performance
with high levels of functionality, utility and quality, the new Lancer
Cedia Wagon is distinguished by the following:
- A stylish design that projects functional beauty and quality: The
result of front end styling that it shares with its sedan cousin, the
clean and no-fuss surface composition of its body sides and the tail-the
defining feature of a station wagon- and its truncated roof line and
the slim line rear combination light units.
- Compact body and big cabin packaging: Realizes a very roomy and comfortable
interior space and, together with the versatility expected of a station
wagon stemming from the multiple rear seat arrangements, provides a
generously sized luggage compartment.
- Powertrain: The new Cedia Wagon series is driven by Mitsubishi's
own 1.8-liter GDI+INVECS-III CVT powertrain that delivers outstanding
response and fuel economy. Touring trim levels are offered with the
INVECS-III Sport Mode 6-CVT transmission that incorporates a manual
override for sportier driving fun. All models are available with Mitsubishi's
full-time four-wheel drive that uses a viscous coupling unit.
- Safety & environmental performance: Standard on all models, Mitsubishi's
RISE advanced safety body and SRS airbags for driver and front passenger
bring high levels of safety. All models comply with 2010 Fuel Consumption
Standards and Japanese 2000 Emission Regulations.
Target-breaking orders in closer detail
| Fastest-selling trim level |
Touring accounts for around 76% of total
orders-two-wheel and four-wheel drive accounting for 58% and 18% respectively.
(Touring is the sportiest model in the lineup and uses the INVECS-III
Sport Mode 6-CVT transmission) |
| Main purchaser groups |
By age: 20's = 42%; 30's = 31%, 40's =
18%; 50's =9%: |
| Fast-selling colors |
Silky White: |
32% of total |
| |
Satellite Silver: |
29% of total |
| |
Amethyst Black: |
23% of total |
| Purchase decisions |
1. Sporty performance, stylish looks and
utility;
2. Excellent cost-performance;
3. Smooth performance and great fuel economy from the GDI+CVT powertrain.
|
