-Mitsubishi Motors
Corporation today announced the introduction of the Year 2003 model of
its signature SUV models, Pajero and Pajero Sport to the China market.
The unveiling of the two updated and newly-designed import models at a
launch ceremony in Shanghai signifies a renewed commitment by the company
to the burgeoning China automobile market.
Coming on the heels of recent announcements with DaimlerChrysler to jointly
produce Pajero Sport and Outlander models with Beijing Jeep Corporation,
the introduction of Pajero new models is the latest step by Mitsubishi
Motors in a plan to expand its business in China.
The two new models offer Chinese SUV enthusiasts a combination of distinctive
styling and dominating all-terrain performance at an extraordinary value.
Striking a balance between rugged off-road performance and luxury styling,
the new Pajero is powered by a 3.0-liter 24-valve V6 SOHC fuel injected
engine that offers drivers a unique balance of power, performance and
efficiency.
The Mitsubishi Pajero Sport is an all-terrain sport utility vehicle (SUV)
that places as much emphasis on "Sport" as it does on "Utility",
contributed by the combination of distinctive styling and a powerful 3.0-liter
V6 petrol engine.
As part of the long-term alliance business strategy with BJC, Mitsubishi
Motors will be launching a locally produced Pajero Sport in March 2003.
A limited number of imported Pajero Sport models will be available to
buyers prior to the introduction of the locally produced models with Beijing
Jeep Corporation.
Focus on Quality and Customer Satisfaction
To coincide with the new model launches, Mitsubishi Motors has also announced
an increased commitment to customer service in China. Elements of the
program include quality inspections, new and improved customer warranties,
and after sales service. Before any vehicle is delivered to a customer,
it passes through rigorous quality control inspections at the Port of
Entry and a pre-delivery inspection performed at the local dealership.
Customer warranties for all new Mitsubishi Motors vehicles in China have
been extended from 12 months or 20,000km to 24 months or 50,000km whichever
comes first. Warranty service is available at any of the 101 authorized
Mitsubishi Motors service stations throughout China. Upon purchase, customers
are also eligible for a free 1,000km inspection at the dealership which
includes free oil change and filter replacement. Moreover, Mitsubishi
Motors offers a special campaign as return to all of its customers at
an annual basis. In addition to customer service, Mitsubishi Motors has
established Technical Service Centers to conduct periodic training on
the latest technology and information for dealers and service providers.
Both imported Pajero and Pajero Sport will be sold through Mitsubishi
Motors' 55 authorized dealers.
