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The 5th Mitsubishi Motors International Design Competition Starts December 1

Tokyo, November 28, 2002


Mitsubishi Motors Corporation (MMC) today announced it will start accepting entries for its 5th International Design Competition from December 1. Starting in 1998, MMC's design competitions are held once a year by Mitsubishi Motors Tama Design Center to connect with and gain from outside sources.

Entrants in this year's competition can choose from two themes: A) "Personal" vehicles for adults, or B) New-concept Mini Vans. In addition, there are essential themes that must be tied in to the main theme: "Japanese modern" designs; "environmentally conscious" designs; and "universal" designs. The competition is open to anyone who wishes to enter.

All designs which pass the initial screening will be posted on the competition website( www.mitsubishi-motors.co.jp/DESIGN/ ) so the public can vote for their favorite design. The first screening will be conducted by a select group of Mitsubishi Motors designers. Olivier Boulay, Corporate General Manager of Car Product Design Office, is the committee chairperson.

The Tama Design Center was established in 1995 to research and develop futuristic designs and to develop motor show models. It now also facilitates communication and interaction between internal designers and outside people. In the past four years over 1000 entries from more than 60 countries worldwide have been received for the International Design Competition.

 

The 5th Mitsubishi Motors International Design Competition Guidelines

Organizer: Mitsubishi Motors Corporation
Support: Japan Industrial Designers' Association / Mitsubishi Design Associates
Themes: Participants must choose one of the two main contest themes (see below) as a basis for developing their designs.
Main themes (please choose either Theme A or Theme B):

Theme A: "Personal"

vehicles for adults Vehicles for adults who have established their own sense of value: these vehicles should be both attractive and exciting to drive. Moreover, their unique qualities should help foster a personal bond with their owners; a bond which only grows stronger with time. The core target market is couples in their 50's. (Please note: designers should envision vehicles that can be developed five years from now.)

Theme B: New-concept Mini Vans

Mini Vans that exhibit new and innovative concepts and that will be available 10 years in the future. These vehicles should have a 7 to 8-person capacity. The target market is families.

In addition, entrants must reflect the following required elements in their designs:

Japanese modern designs (designs should reflect your interpretation of the term "Japanese modern"); environmentally conscious designs; and Universal designs

Eligibility: This competition is open to all individuals, amateur or professional, who are able to clearly show their designs through visual media (e.g. sketches, drawings, computer graphic designs, or photographs). There are no restrictions to age or nationality.
How to enter: Send or deliver in person entries with application forms to the competition office (see below) between 10am and 6pm, Monday to Friday.
(Application forms are available at www.mitsubishi-motors.co.jp/DESIGN/.)
Details: For more details, visit: www.mitsubishi-motors.co.jp/DESIGN/
Deadline: Thursday, March 20, 2003
Selection criteria: Relevance to this competition's themes (both essential and secondary themes) and originality
Results: May 2003 (tentative)
Prizes: Total amount: 1,800,000-2,000,000yen; Largest single prize amount: 1,000,000yen
Contact: Mitsubishi Motors International Design Competition Office
C/O rivet Ltd. Shiba Panse Koyama Bldg. 201, 4-6-4
Shiba Minato-ku, Tokyo 108-0014 Japan
Tel: +81-3-5730-2213 (10am to 6pm Mon.-Fri., o/t national holidays)
For inquiries, fax or email at:E-mail: idc@rivet.co.jp / Fax: 81-3-5442-4140

 

Grand-Prize-Winning Design for the 4th Competition
Theme: Next Generation Mitsubishi Cross Country Vehicles

[People's car project for India-PAO]
Designer:Mr.Yoshihiro Ishida

 

Personal History in Brief
Mr. Olivier Boulay, Corporate General Manager of Car Product Design Office

1. Date of birth: August 9, 1957
2. Nationality: French
3. Education:  
June 1981 ESAG (Ecole Superieure d'Arts Graphiques et d' Architecture)
July 1982 Graduate School at RCA (Royal College of Art)
4. Work Experience:  
1982 to 1992 Designer of various cars at automobile makers in France, Italy, Germany, and Japan
1987 to 1989 Manager of Daimler Benz AG Design Division
(responsible for S-Class and C-Class exterior designs)
1992 to 1998 General manager of Mercedes Benz Advanced Design Center of Japan
(Founder of the above center. Designer of '96 F200 (exhibited at the Paris Motor Show) and the '97 Maybach (exhibited at the Tokyo Motor Show), in addition to other vehicles.)
1998 to 2001 General manager of Daimler Chrysler AG Advanced Design Center
(Promoter of the Maybach Mass Production Project)
June 2001 Executive Officer of Mitsubishi Motors Corporation and Corporate General Manager of the Car Product Design Office
(April to May 2002: General Manager of Advanced Styling Design Division [concurrently])