The completely redesigned 2004 Mitsubishi Galant takes on the biggest names in mid-size sedans with a whole new attitude. The new-for-North America Lancer Sportback gives Mitsubishi a powerful entry in the sportwagon segment and expands the Lancer name to three models. And Mitsubishi's remodeled Diamante flagship sedan focuses on the upscale segment with a new corporate look and a stronger automotive identity.

"New spirited products, in new segments, are keying our growth," said Pierre Gagnon, chairman and chief executive officer of MMNA. "Our family of vehicles is growing to meet a broader family of Mitsubishi Motors' consumers who, in 2003, will have more of our cars and S.U.V.s to choose from than ever before, something for every stage of their lives."

MMNA recorded its best ever year of sales in 2002 selling 360,466 units, up 7.5 percent on 2001. Despite a slower first quarter in 2003, sales remain solid with volume at the end of March totaling 73,548 vehicles, marking the company's second-best first-quarter total in history.

2004 Mitsubishi Galant
Following the Endeavor sport utility vehicle, Galant is the second new vehicle in Mitsubishi Motors' Project America series. The all-new Galant was specifically designed in California, engineered in Michigan and Japan, and assembled in Illinois to meet the specific needs and high expectations of American drivers. Mitsubishi expects the American-made 2004 Galant to reach annual sales of more than 100,000-making it the best selling vehicle in Mitsubishi's North American line-up.

At more than 190-inches in length and 72.4-inches in width the 2004 Galant not only looks substantial, it is. The wheelbase has grown to 108.3-inches. The standard tires have been pumped up to 16-inches. The base 2.4-liter Mitsubishi Innovative Valve timing and Electronic Control (MIVEC) engine jumps to 160 horsepower, and the available 3.8-liter V6 cranks out 230 horsepower and a hill-flattening 250 lb. ft. of torque.

As with the previous Galant, the model line-up includes four distinct trim lines, with missions ranging from expressive family sedan to exhilarating sport sedan.

2004 Diamante
Mitsubishi is taking its new corporate look upscale with the redesigned 2004 Diamante. The new front fascia carries the company's international signature with sweeping triangulated headlights, a split grille faired into a smoothly integrated bumper and the triple diamond logo taking a more prominent position on the vehicle's leading edge. It's a stronger, more substantial look.

With a high-torque 3.5-liter engine, lush ride quality, international styling and fully equipped interior, Diamante offers an uncommon alternative to the common names in luxury sedans. And for some drivers, uniqueness is a luxury of its own.

2004 Lancer Sportback
Based on the Lancer sedan and beefed up with a large-for-the-class 2.4-liter MIVEC engine boasting 162 horsepower, the 2004 Lancer Sportback offers two trim lines: the LS, a compact five-door vehicle with an international rally racer in its heritage and a surprise under its hood, and the sporty Ralliart edition.