-Mitsubishi Motors Corporation (MMC) today
announced that it is to add a new, up-market model to its popular eK minicar
series. The chic eK Classy goes on sale today at dealerships throughout
Japan. The 2WD model and 4WD model carry price tags of JPY1,138,000 and
JPY1,248,000 respectively. MMC is targeting monthly sales of 2,000 units.
The eK series debuted as a new minicar standard in October 2001 led by
the eK Wagon and later joined in September 2002 by the eK Sport. The third
model in the lineup, eK Classy has been developed to a "chic &
modern" theme as it offers enhanced levels of quality in exterior
and interior trim, in performance on the road and in its component specification.
Occupant comfort also receives quality treatment with eK Classy becoming
the first Japanese minicar to offer fully automatic climate control and
ultra-violet/infra-red solar control glazing in an uprated comfort and
convenience appointment specification.
The eK series continues to post firm sales of over 10,000 units a month,
with cumulative sales topping 200,000 units in March this year. eK Classy
targets male and female owners in the 30 - 50 age bracket with families,
and females in the 20 - 30 age bracket who are seeking choice quality
in the minicar category. In doing so, eK Classy joins eK Wagon and eK
Sport to create a series that meets the needs and tastes of the full spectrum
of minicar customers and by so doing to build up and extend its fast-selling
momentum.
Exterior
Derived from eK Wagon's exterior styling, eK Classy gains a touch of
elegant and composed choice quality through the use of understated styling
elements in the front, side and rear.
eK is defined with exclusive styling for the grille, bumper, engine hood
and headlamp units that serves to enhance the chic, quality-look of the
front visage. Headlamp performance has been improved with the adoption
of a wider-angle beam.
The dark-gray underside coloring serves to visually lower the center
of gravity as well as give the silhouette greater poise. The use of the
same color for the front and rear bumpers unites the exterior in a more
unified appearance.
eK Classy rides on 13-inch alloy road wheels that are cut-machined to
produce a brilliant surface effect that adds a further touch of class
to the appearance.
The new model comes in a range of six body colors. Light Orange Metallic,
Pearl Beige Solid - both new colors - and Medium Silver Metallic are exclusive
to eK Classy.
Interior
eK Classy takes eK Wagon as the launch pad for its interior too. Distinguishing
features that tighten up the design and enhance the quality look include
the use of a light and airy beige keynote color and the use of black for
the dash top and upper section of the center panel.
The seat upholstery keys in with the color scheme to create a unified
and classy interior. The soft-touch suede-look fabric is complemented
by a knit fabric for the seat squab, while brown stitching color-keyed
to the base fabric provides a kind-on-the-eye accent.
The standard 2-DIN AM/FM radio tuner with MD/CD player 4-speaker on-board
entertainment system creates a relaxing and pleasant listening environment.
Front windows and windshield use solar control glass that shuts out skin-burning
ultra-violet light while allowing ample visible light to pass through.
eK Classy becomes the first minicar on the Japanese market (MMC survey
conducted in May 2003) to use windshield solar control glass that also
reduces the transmission of infra-red light, thereby keeping interior
temperatures more comfortable.
EK Classy becomes the first MMC minicar to use a fully automatic climate
control system. Offering 16-step airflow control in the auto-mode and
8-step control in the manual mode, this system enables precise temperature
and humidity control with exceptionally quiet operation.
Powertrain, body, suspension
The eK Classy powertrain uses the same 3G38 in-line 3-cylinder engine
that powers eK Wagon and eK Sport-Z models mated to the 4-speed automatic
transmission that delivers torque to the wheels on the eK Sport-R. Improvements
to these components for eK Classy realize more refined road performance
and behavior together with better fuel economy, cleaner emissions, higher
motive performance and lower noise and vibrations levels.
eK Wagon gains ULEV1 certification
by achieving emission levels that are 75% lower than required by Japanese
2001 Emission Regulations. In the Japanese 10-15 pattern fuel economy
tests, 2WD and 4WD models return 19.2 km/l and 18.0 km/l mileage respectfully
to comply with Japanese 2010 fuel efficiency standards. This and ULEV
certification qualify eK Classy models for the Vehicle Green Tax exemption.
The use of a 4-speed automatic transmission reduces engine speeds at
higher vehicle speeds. This, together with structural improvements that
reduce engine vibrations and the use of extra sound deadening and vibration
control materials at strategic points throughout the body, contribute
to a significantly quieter and more comfortable interior living space.
eK Classy enjoys enhanced handling stability and ride comfort through
the addition of reinforcements at strategic points in the body and through
suspension tuning optimization.
Components
eK Classy benefits from the adoption of MMC's own ETACS2
body control system that supports keyless entry, auto headlight off, anti-trapping
power windows, auto-dimming interior lamps and key-in-ignition warning.
The system raises timer and alarm function integrity as well as enhancing
convenience by enabling the power windows to be operated for a short while
after the ignition has been turned off.
While offering the same comprehensive stowage and utility features as
eK Wagon, the cup holders, mini-trash can and mist-wiper are keyed to
the trim color to enhance the unified look to the interior.
Safety
eK Classy boasts the same level of crashworthiness as eK Wagon, which
has been accorded JNCAP3 4-star
rating for driver and 5-star rating for front passenger by the Ministry
of Land, Infrastructure and Transport. Elements contributing to this high
level of crash safety performance include: MMC's RISE4
safety body, SRS5 airbag system
for driver and front passenger and the use of energy absorbing materials
in the interior trim.
Standard ABS with EBD braking gives eK Classy positive and responsive
stopping power for all road surfaces and loads.
1 Ultra-low emissions vehicle
2 Electronic Time & Alarm Control
3 Japan New Car Assessment Program
4 Realized Impact Safety Evolution
5 Supplementary restraint system
Manufacturer's recommended prices
|
Grade
|
Drive
|
Engine
|
Transmission
|
Price
|
|
L
|
2WD
|
657 cc
in-line 3-cylinder SOHC
|
4-speed AT
|
1,138,000 yen
|
|
4WD
|
1,248,000 yen
|